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Train the Sales TrainerTrain the Sales Trainer
  • Train the Sales Trainer Courses 2025
    • The Train the Sales Trainer Course 2025
    • Sales Training & Coaching Assessments
    • The Sales Coaching and Mentoring Course 2025
  • Book
  • About Chris James
    • Contact Chris
  • Our Standards
  • Posts

Sales Training & Coaching Assessments 2024

Unlock the Full Potential of Your Sales Team: Discover the Strengths and Weaknesses of your Sales Trainers and Coaches with our Comprehensive and Discreet Assessments.

How are you developing your Sales Trainers and Coaches?

Many sales reps move into sales training or coaching with great sales knowledge but little knowledge of how adults learn, how to design courses, or how to be an effective trainers.

To be a great sales trainer you need to excel at two different skills, selling and teaching. So how are you developing your training team into exceptional trainers who leave a true and lasting impact with their training? Need a little help?

Welcome to Sales Trainer and Coaching Assessments.

Tadpole training logo

Chris has written a brilliant course – Train the Sales Trainer. When I decided to do the course, I will admit that I expected one or two tips, but even with my 9 years experience delivering sales training I was amazed at the quality and usefulness of the programme.

Picture of janet

Janet Efere
Sales Trainer and Coach at Tadpole Training

Sales Training and Coaching Assessments

Procedure for Sales Training Lesson and Coaching Assessment

  • All candidates will be informed of the criteria by which they are assessed before the sessions taking place.

  • The requirements necessary to successfully meet this criteria will be fully explained to all candidates, with the opportunity for candidates’ questions being provided for clarification purposes.

  • Candidates will be provided with a Standard Train the Sales Trainer session planner on which to prepare sales training and coaching sessions.

  • Discussion/advisory sessions with the assessor concerning the candidate’s sales training and coaching session will be conducted before the candidate conducting that session.

  • In normal circumstances, candidates will be informed of the title and meaning of any session that they are required to conduct at least 36 hours before conducting that session. All sessions are relevant to and closely associated with the course content.

  • A final session plan (previously agreed by the candidate and tutor) will be presented to the assessor immediately before the student conducting the session.

  • Each student is required to conduct one practical sales training and one practical 1 to 1 coaching session of at least 25 minutes duration, under the supervision and observation of at least one assessor. A verifier may also be present at the session.

Post – Training/Coaching Session

At the conclusion of the candidates sales training and coaching session, a personal and confidential de-briefing discussion will be held between the assessor and the candidate concerning all matters relating to the content of that session.

Each candidate will be advised at the de-briefing discussion, of the competencies and non-competencies exhibited during the session. Verbal, written and graphic feedback will be used and the candidate is advised as to the criteria in which improvement is necessary during any following session.

Written evidence of the opinions and grades awarded by the assessor will be recorded in the candidate’s log-book with any misunderstanding clarified, and the de-briefing procedures will be witnessed and affirmed by both the candidate and the assessor.

The assessor and candidate will then walk through a development plan.

The Assessment Process

What: Two Practical Sessions (Advisory Sessions)

When: Day One

Why: Identify strengths and weakness

What: Agree Action Plan for Practical Sales Training and Coaching Development

When: Day One

Why: For improvement of the candidate’s weaknesses and enhancement of strengths

What: Interim Course Tasks – Sales Training and Coaching Experience

When: Between initial assessment and final assessment

Why: Enhance appropriate sales training and coaching experience and development. To understand theoretical aspects related to a sales training role

What: Two Practical Sessions (Final Assessment)

When: End of development program

Why: To assess standards of competence prior to possible certification

Are you a Sales Enablement Specialist or a Sales Trainer?

yes Struggling to teach new complex solutions?
yes Not getting the message across?
yesWant to break the learning down so your Grandma, better still your AEs and SDRs understand?
yesGetting no help?

I got you.

Are you an AE, AM or Sales Leader?

yes Do you want to move from Sales into Sales Enablement or Training?
yes Want to write multi-sensory, challenging, fun, creative and inclusive learning experiences?
yesDon’t know where to turn?
yesWant a certified sales training certificate?

I can help you!

The Train the Sales Trainer Assessments

The Train the Sales Trainer Assessments is a comprehensive live in-person learning program consisting of two day assessments delivered at your office and a three month development program.

The program includes live 1 to 1 coaching reviews, live sales training evaluation and help and advice on improving your current learning materials.

The cost is £2000, plus travel and accommodation if needed.

Contact Chris on +44 7447500278
or for more details email [email protected]

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Testimonials

  • AH

    Alex Handsaker: 🛠 Co-founder of Clevenue & Revenue Obsessive

    Chris is everything and more that you should expect from a sales trainer: A real character who genuinely cares about the teams he works with, and their ability to grow in their roles, and an absolute expert in what & how he teaches.

    Alex Handsaker
  • Luis

    Luis Navarro: CEO and Founder at Warantyfy

    Chris trained me at Park Place, in charge of training teams for EMEA and APAC. I think he’s both a great person and a great professional. I learned a lot from him throughout our interactions and found him to be supportive and encouraging throughout.

    He showed great leadership and his knowledge of the business was unrivalled. He would be a true asset to any company.

    Luis Navarro
  • Pingwei

    Pingwei XIE: Technical Post-Sales & Compliance Manager at Panmi Pty Ltd

    Chris is a great sales trainer who is encouraging and responsible. Chris has helped me a lot in starting my career in sales. He is also very supportive after the training has finished. He is very talented at cultivating team spirit in the group.

    Pingwei XIE
  • Azec

    Azec Bachok: Business Development Manager at Audacix

    Chris is very innovative in his training. He uses creative ways to get the message across. He makes learning fun!

    Azec Bachok
  • Melvin

    Melvin Liu Jun – Client Success, ASEAN, Gartner

    Chris was a great sales trainer during our first few weeks at Park Place. Much of the team had prior sales experience, but across varying sub-industries in IT, & of varying experience levels (no. of years, types of clients engaged), not to mention some fresh grads.

    All in all, we appreciated Chris for his ability to bond the group despite our varying backgrounds & countries of origin, & give us a good foundation towards cold calling that would form the basis of our daily job here at Park Place.

    Melvin Liu Jun
  • Mathew NortonMatthew Norton: Sales Enablement Specialist at AVEVA Software

    Chris did a fantastic job for us in designing and delivering a new suite of e-learning assets to support our new sales process. He worked quickly and accurately in delivering high quality deliverables, skillfully supplementing our requirements with his training design expertise and experience. Chris was a pleasure to work with and delivered everything we asked from him and more.

    Matthew Norton
  • Bob Rahm Bob Rahm: Director of Corporate Learning and Development at Park Place Technologies

    Chris is a thoughtful, creative, and talented learning and development professional.

    He is one of the most gifted learning and development professionals I’ve had the pleasure to work with in my career. His extensive knowledge, experience, and understanding of sales methodology, learning and development theory, and adult learning principles, is complimented with his genuine enthusiasm and energy.

    Bob Rahm
  • Janet Efere Sales Expert Sales Trainer 📞 Sales Coach 📞janet e

    Chris has written a brilliant course – Train the Sales Trainer. When I decided to do the course, I will admit that I expected one or two tips, but even with my 9 years experience delivering sales training I was amazed at the quality and usefulness of the programme.

    I have just finished delivering a two day course on essential sales skills and used a couple of the things Chris suggested – only to get the most amazing feedback from the group that these were some of the best bits!

    Do yourself a favour – if you are considering becoming a sales trainer, this course will launch you so much faster than doing it yourself. It is fab and your students will love you for it!

    Thank you Chris!

    Janet Efere Sales Expert. Sales Trainer 📞 Sales Coach 📞
Sales Training & Coaching Assessments

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  • Train the Sales Trainer Ltd
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Training Posts 2024

  • The Cold Calling Podcast  February 1, 2024
  • Mentoring a Distracted SDR: Strategies for Improved Focus and Concentration January 11, 2024
  • Designing the Perfect Sales Training Session: An Accelerated Learning Approach January 2, 2024
  • How to Effectively Implement MEDDPICC in Your Sales Process December 17, 2023

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