• Train the Sales Trainer Courses 2025
    • The Train the Sales Trainer Course 2025
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    • The Sales Coaching and Mentoring Course 2025
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Train the Sales TrainerTrain the Sales Trainer
  • Train the Sales Trainer Courses 2025
    • The Train the Sales Trainer Course 2025
    • Sales Training & Coaching Assessments
    • The Sales Coaching and Mentoring Course 2025
  • Book
  • About Chris James
    • Contact Chris
  • Our Standards
  • Posts

The Sales Coaching and Mentoring Course

The Sales Coaching and Mentoring Course is designed to develop highly skilled and aspiring leaders, mentors, and coaches capable of creating sustained success in sales.

The Sales Mentoring & Coaching eLearning Course

For sales professionals who set high standards in their own personal and professional development and want to become an exceptional coach and mentor.

This three-module course, lasting approximately four hours, will give you a thorough understanding of the key elements in mentoring, a step by step guide to dealing with many different SDR ongoing issues, and all the tools, knowledge and skills you need to become a highly effective sales coach, setting you up on your road to sales leadership.

BUY NOW £29.99

Are you a Sales Leader, Coach or Mentor?

yesAre you responsible for mentoring SDRs or AEs?
yesStruggling to close your prospects and mentor at the same time?
yesDo you want to become a true friend, and a trusted mentor and coach?
yesDo you want to help the SDR realize their true potential?
yesGetting frustrated?
yesDon’t know where to turn?

I am here to help

Want to know more? Call Chris 07447500278

Welcome to the Sales Coaching and Mentoring Course

Enrol in our accredited Sales Coaching and Mentoring Course to unlock the keys to unparalleled mentorship and coaching excellence. Empower yourself with proven skills, cutting-edge techniques, and strategic models designed for sales leaders, managers, AEs, and mentors who aspire to be the very best in cultivating talent.

Six Key Issues in Sales Mentoring & Coaching

Managing AE & SDR Expectations

Managing your first meeting with your SDR is vital because it offers you the chance to sow the seeds for an easy time, or to take the first step on the road to disaster.

The connection that you make when you first meet up is going to be vital in establishing a positive ongoing relationship.

Dealing with the SDRs Personal Issues

Each SDR is unique, as a mentor you will need a range of strategies to deal with behaviour, attitudinal and relationship issues

I will give you a range of case studies, to help you to deal with all the complex issues that can hold back an SDR and can disrupt your relationship.

Giving and Receiving Feedback

Feedback is one of the most powerful influences on learning and achievement, but this impact can be either positive or negative.

Being able to acknowledge good contributions and provide constructive criticism is an essential skill for a sales coach and mentor.

Call Listening and Role Playing

The sales coach must be able to effectively listen to the sales call, identify problems precisely, use a variety of coaching styles and methods to communicate and provide the solution in a well-planned and demonstrated format.

1 to 1 Feedback Sessions

The sales coach and mentor needs to ask great questions to help the SDR/AE to uncover their true needs and business objectives.

The Grow Coaching Model has proved successful all over the world. It forms the backbone of coaching in many organizations and universities globally, due to the outstanding results.

Performance Profiling and Goal-Setting

Goal setting is easy to understand as a concept, but is often difficult to implement with lesser experienced SDRs. A process that overcomes most of the problems associated with goal setting is called Performance Profiling.

Performance Profiling allows the Sales Coach to understand the SDRs/AEs perspective.

The 3 Modules of the Sales Coaching and Mentoring Award

🏆 Three Power-Packed Modules: Mentorship Mastery, Personal Resourcefulness and Sales Coaching.

👬Mentorship Mastery

Become a great role model and a true friend.

“Mentorship Mastery” is a transformative module that equips Account Executives (AEs) and Sales Leaders with the skills to effectively mentor Sales Development Representatives (SDRs), enhancing their leadership and interpersonal skills.

It delves into the essence of mentorship, teaching AEs how to navigate and leverage their role for maximum impact, while fostering self-awareness for more meaningful mentor-mentee interactions.

The course also focuses on creating tailor-made connections and building exceptional relationships, ensuring that both mentors and mentees benefit from a mutually enriching and professionally rewarding experience.

2

🔍Personal Resourcefulness

Learn how to thrive in unpredictable scenarios, transforming challenges into opportunities.

“Personal Resourcefulness” is an advanced module that empowers Sales Leaders and AEs to excel in mentoring by transforming unpredictable challenges into opportunities for growth.

It offers practical strategies for addressing real-life scenarios, from managing distracted or reluctant SDRs, to navigating complex social dynamics, fostering a supportive and inclusive mentoring environment.

This module is invaluable for Sales Leaders and AEs seeking to enhance their mentorship skills, enabling them to inspire, motivate, and effectively guide SDRs through various professional challenges and aspirations.

Become a true friend, and a trusted mentor and coach!

 

3

🚀Sales Coaching 

Learn strategies that propel SDRs to overachieve.

“Sales Coaching” is a comprehensive module designed to elevate Sales Leaders and AEs into exceptional sales coaches, enhancing both individual and group coaching skills for peak performance.

This module focuses on the transformative power of effective analysis, feedback, and coaching strategies, tailored to address the unique challenges faced by SDRs and AEs. It delves into the art of delivering constructive criticism and positive reinforcement, ensuring sales reps not only meet but exceed their targets through enhanced learning and development.

Sales leaders and AEs will learn how to analyze and optimize the performance of both new and experienced sales reps, define and teach key sales skills, and provide impactful feedback using the Grow Coaching Method, equipping them with the tools to drive sustained success in their teams

Are you an AE or a Sales Leader?

yesAre you responsible for mentoring SDRs or AEs?
yesStruggling to close your prospects and mentor at the same time?
yesGetting frustrated?
yesWant to help the SDR realise their true potential and to close more deals?

I am here to help.

BUY NOW £29.99

Lesson Examples

The Sales Coaching Formula

Case Studies

Testimonials

  • AH

    Alex Handsaker: 🛠 Co-founder of Clevenue & Revenue Obsessive

    Chris is everything and more that you should expect from a sales trainer: A real character who genuinely cares about the teams he works with, and their ability to grow in their roles, and an absolute expert in what & how he teaches.

    Alex Handsaker
  • Luis

    Luis Navarro: CEO and Founder at Warantyfy

    Chris trained me at Park Place, in charge of training teams for EMEA and APAC. I think he’s both a great person and a great professional. I learned a lot from him throughout our interactions and found him to be supportive and encouraging throughout.

    He showed great leadership and his knowledge of the business was unrivalled. He would be a true asset to any company.

    Luis Navarro
  • Pingwei

    Pingwei XIE: Technical Post-Sales & Compliance Manager at Panmi Pty Ltd

    Chris is a great sales trainer who is encouraging and responsible. Chris has helped me a lot in starting my career in sales. He is also very supportive after the training has finished. He is very talented at cultivating team spirit in the group.

    Pingwei XIE
  • Azec

    Azec Bachok: Business Development Manager at Audacix

    Chris is very innovative in his training. He uses creative ways to get the message across. He makes learning fun!

    Azec Bachok
  • Melvin

    Melvin Liu Jun – Client Success, ASEAN, Gartner

    Chris was a great sales trainer during our first few weeks at Park Place. Much of the team had prior sales experience, but across varying sub-industries in IT, & of varying experience levels (no. of years, types of clients engaged), not to mention some fresh grads.

    All in all, we appreciated Chris for his ability to bond the group despite our varying backgrounds & countries of origin, & give us a good foundation towards cold calling that would form the basis of our daily job here at Park Place.

    Melvin Liu Jun
  • Mathew NortonMatthew Norton: Sales Enablement Specialist at AVEVA Software

    Chris did a fantastic job for us in designing and delivering a new suite of e-learning assets to support our new sales process. He worked quickly and accurately in delivering high quality deliverables, skillfully supplementing our requirements with his training design expertise and experience. Chris was a pleasure to work with and delivered everything we asked from him and more.

    Matthew Norton
  • Bob Rahm Bob Rahm: Director of Corporate Learning and Development at Park Place Technologies

    Chris is a thoughtful, creative, and talented learning and development professional.

    He is one of the most gifted learning and development professionals I’ve had the pleasure to work with in my career. His extensive knowledge, experience, and understanding of sales methodology, learning and development theory, and adult learning principles, is complimented with his genuine enthusiasm and energy.

    Bob Rahm
  • Janet Efere Sales Expert Sales Trainer 📞 Sales Coach 📞janet e

    Chris has written a brilliant course – Train the Sales Trainer. When I decided to do the course, I will admit that I expected one or two tips, but even with my 9 years experience delivering sales training I was amazed at the quality and usefulness of the programme.

    I have just finished delivering a two day course on essential sales skills and used a couple of the things Chris suggested – only to get the most amazing feedback from the group that these were some of the best bits!

    Do yourself a favour – if you are considering becoming a sales trainer, this course will launch you so much faster than doing it yourself. It is fab and your students will love you for it!

    Thank you Chris!

    Janet Efere Sales Expert. Sales Trainer 📞 Sales Coach 📞
The Sales Coaching and Mentoring Course 2025

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Train the Sales Trainer

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  • Chris James
  • Train the Sales Trainer Ltd
  • 68d Whitwell Road, Southsea, PO4 0QS
  • 07447500278
  • chrisjames930@gmail.com

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Training Posts 2024

  • The Cold Calling Podcast  February 1, 2024
  • Mentoring a Distracted SDR: Strategies for Improved Focus and Concentration January 11, 2024
  • Designing the Perfect Sales Training Session: An Accelerated Learning Approach January 2, 2024
  • How to Effectively Implement MEDDPICC in Your Sales Process December 17, 2023

Our Courses

Train the Sales Trainer Licence 2024

The Sales Coaching and Mentoring Award 2024

The Sales Onboarding Program 2024

Advanced Sales Skills Workshops 2024

 

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