Welcome to the Train the Sales Trainer Course 2025
Give me just eight hours and I’ll give you the skills and knowledge to turn average, ho-hum training into focused, structured, transformational inspiration… and CIPD Accreditation as a trainer to add to your professional CV as proof…
Many sales reps move into sales training or coaching with great sales knowledge, but with little knowledge of how adults learn, how to design courses, and how to be an effective trainer.
The Train the Sales Trainer Course is a comprehensive multi-blended live and remote programme for sales trainers, non-sales trainers-who-train, sales managers and for sales persons who wish to progress their career and move into sales training.
The course is specifically designed to give candidates an A-Z of the most effective skills, models and knowledge they need to make true and lasting impact with their sales training.
Janet Efere
Sales Trainer and Coach at Tadpole Training
Are you an AE, AM or Sales Leader?
Do you want to move from Sales into Sales Enablement or Training?
Want to write multi-sensory, challenging, fun, creative and inclusive learning experiences?
Don’t know where to turn?
Want a certified sales training certificate?
I can help you!
The Train the Sales Trainer Licence – eLearning
The Train the Sales Trainer Licence eLearning course is designed for individuals who want to extend their knowledge of sales training, coaching and mentoring.
The program delivers the courses below, and will include advice on how to design & deliver effective sales training, coaching and mentoring to leave a true and lasting impact on learning.
Course Content
Educational Knowledge
Unlock the Science of Learning: Mastering Educational Techniques for Sales Success.
This course offers the candidate a deep understanding of how sales professionals learn and adapt, tailoring training practices to meet their unique needs effectively. It covers a spectrum of essential topics, from memory and remote training implications to accelerated learning techniques and effective instruction principles, empowering you to enhance your teaching strategies for technical solutions and improve engagement through interactive methods and better questioning techniques.
Facilitating Groups
Navigate and Excel: Shaping Impactful Group Learning in Sales Training Environments
“Facilitating Groups” is a dynamic course designed to equip the candidate with the skills to effectively manage and facilitate sales training sessions for groups of varying sizes, both in-person and remotely. This course not only guides you in preparing and designing optimal training environments but also provides strategies to overcome physical and emotional challenges, ensuring each training session is engaging, impactful, and conducive to learning.
Presentation Skills
Captivate and Convey: Elevating Your Presentation Game with Confidence and Clarity.
“Presentation Skills” is an essential course for candidates aiming to master the art of impactful communication, focusing on delivering powerful presentations with skilful use of pitch, pace, power, and pause. This course enhances your ability to engage and manage audience attention effectively, while also providing insights into personal mannerisms and techniques for starting and finishing presentations with confidence and clarity.
Planning Training Programme
Strategic Training Design: Crafting Tailored Programs for Diverse Learning Needs.
“Planning Training Programmes” is a comprehensive course that equips you with the expertise to identify and address the training needs of individuals, groups, or organizations, ensuring the development of effective sales training programs. This course offers valuable insights into working with the Hierarchy of Needs, designing blended learning approaches, and tailoring training to diverse learning styles and cultural backgrounds, enhancing your ability to plan, execute, and evaluate training sessions with a commitment to excellence.
Designing Learning Activities
Creative Learning Blueprint: Innovating and Integrating Dynamic Activities for Comprehensive Sales Training.
“Designing Learning Activities” is a pivotal course for candidates looking to excel in creating effective and engaging learning activities within a broader development program. This course teaches the structure of the perfect lesson, offers a variety of games and techniques for connecting and activating learning, and delves into blended learning approaches, enabling candidates to design dynamic sales training sessions that cater to diverse formats and include principles of remote learning and global inclusion.
Sales Coaching – Group and Individuals
Elevate Sales Performance: Learn strategies that propel Sales Representatives to overachieve.
“Sales Coaching – Group and Individuals” is an invaluable course for candidates seeking to enhance their coaching abilities, offering a range of strategies to effectively guide both individuals and groups towards improved sales performance. This course provides deep insights into performance improvement, phase analysis coaching, maintaining sales training records, and utilizing tools like Qualitative Technique Analysis and the Grow Coaching Method, equipping candidates with the skills to analyze, define, and elevate sales performance at all levels.
Personal Resourcefulness
Thrive in Unpredictable Scenarios, Transforming Challenges into Opportunities.
Psychological Issues in Selling
Mind Over Market: Learn how to make your team focused for selling
“Psychological Issues in Selling” is a transformative course that equips candidates with an understanding of psychological principles to foster a positive mental attitude, crucial for enhancing personal, individual, and group mindsets in sales environments. This course offers valuable techniques for maintaining positivity, coping with stress, motivating sales consultants, and tackling challenges like call reluctance and anxiety, thereby improving focus, mental toughness, decision-making, and confidence in the sales training context.
This course contains everything you need to become an exceptional sales trainer & coach.
This is the only course on the market designed by a sales, educational and Instructional design expert for sales professionals, who want to learn the skills, knowledge and tools to become an exceptional Sales Trainer and Coach.
Are you a Sales Enablement Specialist or a Sales Trainer?
Struggling to teach new complex solutions?
Not getting the message across?
Want to break the learning down so your Grandma, better still your AEs and SDRs understand?
Getting no help?
I got you.
Lesson Example
Presentation Skills – Pitch, Pace, Power and Pause
Dr.Hamza Hina
Business Consultation, Trade & Investment, Sales Coach in Medical & Pharmaceutical field,
This is a very strong TTT course, as it I liked the scientific aspects of the course as instance the information about brain, neurons and how learning is built around this.
This is a general guide for any coach where boundaries are drawn, and the trainer/coach can fill in the gaps and the information he needs within his course to deliver.
One of the things that I learned and I like it a lot is the concept start at the future and come back to the base, it’s the same as start at the end of the mind concept that is taken from 7 habits of highly effective people book. There is many key notes and information that is valuable in this course indeed!.
The Train the Sales Trainer Licence Live
Susie and Leigh show their understanding of Rosenshines Principles of instruction in a method of their choice.
These videos were recorded on the Train the Sales Trainer Licence in London, October 2021.
Testimonials
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Alex Handsaker: 🛠 Co-founder of Clevenue & Revenue Obsessive
Chris is everything and more that you should expect from a sales trainer: A real character who genuinely cares about the teams he works with, and their ability to grow in their roles, and an absolute expert in what & how he teaches.
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Luis Navarro: CEO and Founder at Warantyfy
Chris trained me at Park Place, in charge of training teams for EMEA and APAC. I think he’s both a great person and a great professional. I learned a lot from him throughout our interactions and found him to be supportive and encouraging throughout.
He showed great leadership and his knowledge of the business was unrivalled. He would be a true asset to any company.
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Pingwei XIE: Technical Post-Sales & Compliance Manager at Panmi Pty Ltd
Chris is a great sales trainer who is encouraging and responsible. Chris has helped me a lot in starting my career in sales. He is also very supportive after the training has finished. He is very talented at cultivating team spirit in the group.
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Azec Bachok: Business Development Manager at Audacix
Chris is very innovative in his training. He uses creative ways to get the message across. He makes learning fun!
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Melvin Liu Jun – Client Success, ASEAN, Gartner
Chris was a great sales trainer during our first few weeks at Park Place. Much of the team had prior sales experience, but across varying sub-industries in IT, & of varying experience levels (no. of years, types of clients engaged), not to mention some fresh grads.
All in all, we appreciated Chris for his ability to bond the group despite our varying backgrounds & countries of origin, & give us a good foundation towards cold calling that would form the basis of our daily job here at Park Place.
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Matthew Norton: Sales Enablement Specialist at AVEVA SoftwareChris did a fantastic job for us in designing and delivering a new suite of e-learning assets to support our new sales process. He worked quickly and accurately in delivering high quality deliverables, skillfully supplementing our requirements with his training design expertise and experience. Chris was a pleasure to work with and delivered everything we asked from him and more.
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Bob Rahm: Director of Corporate Learning and Development at Park Place TechnologiesChris is a thoughtful, creative, and talented learning and development professional.
He is one of the most gifted learning and development professionals I’ve had the pleasure to work with in my career. His extensive knowledge, experience, and understanding of sales methodology, learning and development theory, and adult learning principles, is complimented with his genuine enthusiasm and energy.
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Janet Efere Sales Expert Sales Trainer 📞 Sales Coach 📞
Chris has written a brilliant course – Train the Sales Trainer. When I decided to do the course, I will admit that I expected one or two tips, but even with my 9 years experience delivering sales training I was amazed at the quality and usefulness of the programme.
I have just finished delivering a two day course on essential sales skills and used a couple of the things Chris suggested – only to get the most amazing feedback from the group that these were some of the best bits!
Do yourself a favour – if you are considering becoming a sales trainer, this course will launch you so much faster than doing it yourself. It is fab and your students will love you for it!
Thank you Chris!
